September 12

Drip Marketing  – Bringing Customers Along for the Ride

Even SMEs can adopt the Social Drip Marketing example set by the Ford Motor Company leading up to the release of their award-winning Focus RS.

By humanising …

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March 15

CEO and the PrimeTime Hero

CEO must be as influential as Prime Time TV Heroes

Communicating one-to-many works wonders for the CEO intent upon expressing leadership.

Harnessing the power of video, …

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November 5

Branding Requires No Pretence

When a company commissions a promotional video it generates an opportunity to impress.

But the outcome will be disappointing if the video over-embellishes the company, and depicts a level of …

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September 28

The Entire Value or Just a Glimpse?

When customers can see the value in the product they want to buy. When they get the full story –  they are in the best position to …

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August 26

‘All the World’s a Stage’ … Including the World of Business

Lighting design for the performing arts must create ambience, it must suggest circumstance.

But no matter how elaborate a stage set, it the actors …

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June 27

How to Influence with Integrity

ProPrompter Gives Presenters Max Credibility

If you ever have to present to camera you’ll be glad you came across this advice, it will work wonders …

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