CEO and the PrimeTime Hero
Communicating one-to-many works wonders for the CEO intent upon expressing leadership.
Harnessing the power of video, the CEO can broadcast their credibility and influence. Just as the heroes do in primetime TV shows.
The same weight of influence is available to the CEO who makes the most of video communication
A video strategy for the CEO will include clips that cover enterprise goals, achievements, and stories which reinforce culture and values.
However, the strategy does require filmmaking skills. A filmmaker creates the space for enthusiasm and sincerity. Audiences love to watch those qualities in action. They make for enterprise-wide influence.